Sustainability in Focus: Sleeves Grow Trees

Sleeves Grow Trees


Sleeve a Message and Northwestern Dining, powered by Sodexo, have created a partnership three years in the making for a sustainable tree planting coffee sleeve program at Northwestern University. Sleeve U, a product offering from Sleeve a Message, plants a tree for every 7,000 coffee sleeves Northwestern Dining purchases to off-set their carbon footprint. During the 2013-2014 academic year, Northwestern Dining planted 15 trees simply by purchasing coffee sleeves.

Northwestern went through roughly 105,000 coffee sleeves during the school year and was one of the first campuses to adopt the Sleeve U program. Many of the trees planted, both this year and in previous years, have been planted in distressed neighborhoods across the country. Northwestern Dining trees can be found in areas such as Joplin, Missouri and Moore, Oklahoma, where vicious tornadoes ripped through areas, decimating homes, as well as local landscapes.

Jason Sophian, Marketing Manager for Northwestern Dining explains, “It is great to see Northwestern Dining, a world-class dining program, work with inventive start-ups like Sleeve a Message. We value the positive sustainable impact the partnership with Sleeve a Message continues to bring.”

David Dresner, founder of Sleeve a Message and former student of Northwestern University, commented, “When we first partnered with Northwestern Dining, we sought out to develop a sleeve program. Since then, we have grown the relationship with a sustainability effort that is simple and effective in reducing the impact of disposable packaging and also replenishes what we take.”

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